![]() The success of that effort was part of the reason Bayer chose to go broader this time. Called “By Your Side,” it limited airings to CNN and Fox. The new campaign follows a previous one that ran around the time of the Bayer and Monsanto merger last year. "But let’s also take the opportunity to share all the other great scientific works and advances that we’re doing," he went on, "whether that’s in oncology or hemophilia or looking at what we do on the agricultural side.” Kerins Jr., senior vice president of corporate affairs at Bayer. What we’re trying to show folks is, let’s celebrate the value of that-it’s a terrific product and considered a halo product for us," said Raymond F. “People understand who we are and they understand the value of aspirin. RELATED: Bayer blames surging Roundup suits on 'exponential increase' in plaintiff TV ads The therapy areas featured so far include heart disease, hemophilia and allergies. Two 30-second TV commercials, along with several 15-second spots specific to conditions or services Bayer offers are airing now, including during Monday Night Football and the hit TV show “This is Us.” Commercials previously ran during the World Series’ games one and four. Sponsored content partnerships with various media outlets are planned beginning next month. Out-of-home ads are running in Chicago, Dallas, Los Angeles and New York airports and in the Washington, D.C., train station, Union Station. The campaign is scheduled to run through the next 18 to 24 months with new elements rolling out and work added throughout the run. The effort, “Why We Science,” launched recently with a series of TV ads along with digital and social media to show the value of Bayer products, from healthcare to agriculture, in consumer’s lives. Bayer’s new corporate campaign-the largest in its history-turns science into a verb. ![]()
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